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OUR STORY

We are

beatniks

beatniks:a person who participated in a social movement of the 1950s and early 1960s which stressed artistic self-expression and the rejection of the mores of conventional society

At Beatniks, we’re passionate about curating a unique blend of skate, surf, outdoor, and streetwear for those who want to elevate their everyday look. We handpick quality pieces that effortlessly merge function and style, giving you the perfect balance of comfort and edge. Our carefully selected collections cater to those who value individuality and craftsmanship, offering more than just clothing, but a lifestyle. We believe fashion should empower you to express yourself confidently, whether you’re hitting the pavement or chilling with friends. At Beatniks, we’re here to bring you the best of laid-back, yet elevated style, all under one roof.

Introducing

The founder

Hello! Nice to meet you all! My name is Luke Suggs, founder, owner, and operator of Beatniks. I graduated from UNCW's Cameron School of Business majoring in Marketing and Operations Management where I pursued a career at various different marketing firms for 8 years.

I started the idea of Beatniks in October of 2020 out of sheer demand for more men's clothing boutiques in the Raleigh area. I knew the style was going to a blend of surf, skate, outdoor, and street style to form this elevated casual look - where customers can mix and match pieces of different vibes to create one cohesive styled look. I then took that same approach to the space - where nostalgia meets classic and cozy.

You can typically find me working the store, so when you visit the shop in the awesome Raleigh Iron Works, come say hey!

How it started

How it's going

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