beatniks: a person who participated in a social movement of the 1950s and early 1960s which stressed artistic self-expression and the rejection of the mores of conventional society

Beatniks is a clothing shop that combines street, surf, skate, and outdoor brands and styles that provide shoppers quality everyday clothes and accessories with edge. While Beatniks at its core will be a retail store, the space and environment created will ultimately shape the brand by combining friendly staff, a vibrant space, and a fun environment.